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Going Online: Who Are You Going To Engage With?

Deciding to leap into the online space can be a bit overwhelming for some. Of course, some take to it like a duck to water, but if you’re struggling to decide where to focus your energy a good place to start is to work out WHO you want to be engaging with. This goes back to WHY you’re doing this, and what you want to achieve out of doing this. Once you’ve worked these two things out, it will be much easier for you to identify the WHO. read more

 

Going Online: What Do You Want To Say About Yourself?

Every time you post something online it stays there. Forever. Unlike a real world conversation where your words exist either in the present or in someone’s memory, your online conversations are not only written in stone, but often they are there for the world to see. In the online world, you need to think carefully about what you say, because everything you say, says something about you. Every action you take online helps others form their opinion of you, and it is this which helps to build your reputation. read more

 

Going Online: Why Are You Doing It?

The pressure to be seen online means many people are setting themselves up with blogs or social network profiles without being clear as to why they’re doing it or what they want to achieve out of it. read more

 

A Digital Marketing Guide For Small Businesses

Technology firm Dell has been a forerunner in using Twitter to highlight deals to loyal consumers. What advice does Dell VP for social media and community, Manish Mehta, have for the smaller business? read more

 

How To Design The Perfect Landing Page

Which factors make for the most effective landing page? Is a 'perfect landing page' even possible? Here's a summary of the top 12 must-dos to get your website looking tip top. Dave Chaffey will be discussing 12 digital marketing trends for 2012 at ad:tech London. Register now. read more

 

What Would Google Do?

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers. read more

 

Is WordPress The Best Choice For Your Company Website?

Last month in this newsletter Nikki Pilkington argued why WordPress is a good choice for your website. I want to argue, passionately, the opposite. I happen to be a stakeholder in a content management system/ platform developer, but I'll try to explain my case as objectively as possible. read more

 

How To Write Your Own Website (Part 2)

Jackie Barrie gives some more top tips for effective web content. read more

 

What’s Your Digital Presence?

Have you Googled yourself lately? Don’t worry. This isn’t something that just the vane people do. It’s important to check out how you appear on Google because believe it or not, other people are Googling you all the time. You meet someone at a networking event; you’ll be Googled. You go to an interview, as interviewer or interviewee; and you’ll be Googled. You want more funding for your business: you’ll be Googled. What are they going to find? Does what they find, support what you’re trying to achieve? read more

 

The rise of online content discovery

The unstoppable rise of Facebook and the social culture of sharing that consumers now live in means marketers are having to re-assess how they build a community or audience around their brand. read more