The Changing Face Of PPC
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...at the very least. In the meantime these other PPC channels are going to continue to gain ground on Yahoo Search Marketing and Bing and they will be left with the scraps.
All these changes mean that in 2-3 years time, a pay per click strategy is going to be greatly different from the 2010 version. Google’s spend could start to see a challenge from the social networks of Facebook and LinkedIn, and Micro-hoo will be left feeding...
...off the scraps unless they can stir their marketing machine into action. There is also bound to be a number of additional networks or channels that spring up in the meantime offer targeted advertising on a CPC basis.
If you want to steal a march on the competition and future proof your PPC strategy, you need to stop thinking Google, and start thinking about other channels offering targeted advertising on a CPC basis.
Rob Weatherhead is Operations Director for Small to medium sized enterprise PPC specialist Latitude Express and has worked in search engine marketing since 2004. He is responsible for overseeing the delivery of PPC and SEO campaigns for small business in all business sectors. You can follow more of Rob's thoughts via his digital marketing blog or through the Latitude Group website.