Building A Backlink Profile

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...that is unique, or an accreditation that no-one else has, than utilise this to try and secure some unique links.

Directory links and social network profile links are easy to come by, so these will have less use depending on the competitive nature of your market. What is it that you have that can make you stand out from the crowd? Can you build a widget or tool that provides a use and can be picked up by industry associated sites? Have you won an award...

...which could get you a link from a trusted industry site? Do you have a strong customer base that might be willing to blog about your product and become advocates? Think about what your USP is when it comes to link building.

Link building is not an easy, quick win, practice. It requires thought and insight to make it work for your business. The results in terms of natural search rankings however can be very profitable so take the time to build a good backlink profile that cannot be replicated by your competition.

Rob Weatherhead is Operations Director for SME PPC specialist Latitude Express and has worked in search engine marketing since 2004. He is responsible for overseeing the delivery of PPC and SEO campaigns for small business in all business sectors. Follow more of Rob's thoughts via his digital marketing blog or through the Latitude Group website.

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