Internet Printable Coupons Can Significantly Increase Online Brand Engagement

30/09/09

Marketers that embrace internet printable coupons drive more traffic to their websites, enhancing brand value whilst also boosting sales

Key findings:
- Over 58% of consumers are more likely to visit a FMCG brand or grocery retailer site if they know a coupon is available
- A third of internet printable coupon users are using more c oupons than they were a year ago
- 44% of internet printable coupon users are looking out for more promotional offers than 12 months ago
- 50% of internet users said coupons influence them to try new products
- Younger, more affluent females...

...are the most common internet coupon users

New independent market research commissioned by interactive coupon solutions company Couponstar, has found that internet-printable coupons are a highly effective means of increasing online brand engagement. The telephone-based Omnibus research survey, which investigated the impact of the recession on coupon usage across the UK, found that 58% of consumers are more likely to visit a FMCG brand site if they know a coupon is available and 65% of consumers would visit a grocery retailer site with the same incentive.

In addition to driving web traffic, the research shows that the presence of coupons can significantly influence the type and amount of online activity a consumer undertakes, with 46% of respondents indicating they are more likely to open an email, 44% admitting they are more likely to click on a search listing and 39% highlighting that they are more likely to click on an online ad.

The research also found that 44% of internet coupon users are looking out for more promotional offers now compared with 12 months ago. Furthermore, 31% of internet coupon users have started using coupons in the last 12 months, 42% are using coupons to a greater extent than a... continued on page two >

 

 

Advertisement

Advertisement