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Advertising On YouTube Can Be Low Cost And Well-Targeted

Pay-per-click (PPC) advertising on YouTube is worth considering if you’re looking to target niche markets for a relatively low cost. This is a Google-owned channel, so it’s straightforward to use, and the targeting can be really precise. But because the competition is lower, the cost is around one 50th of related costs per click on Google search. read more

 

Visual Marketing: Using Videos to Showcase Products

For a business reliant on selling software programmes and applications, the need to effectively demonstrate a product’s features to new and existing customers is fundamental. read more

 

The Power Of Animated Videos For Businesses

The rise of an “always on, always connected” way of living has meant that we no longer process information the way we used to. Coupled with this, people have grown increasingly time poor. These days, information needs to be delivered in short, simple bursts, if it is to make any sort of impact. read more

 

Developments And Improvements In Video Advertising Technology

The unprecedented growth of online video and social media has caused a major shift in marketing over the past few years. Video advertising is now a staple element of any worthwhile marketing strategy because its reach can’t be ignored. read more

 

Triggering Emails For Retention

A shocking number of people say that companies could have made more of an effort than they actually did to keep their custom. According to a recent research study by Accenture, eighty-five per cent of those they spoke to agreed that their loyalty could have been retained if a company had acted in some way to try and keep hold of them. read more

 

A Winning Email Strategy From The White House

Barack Obama is well known for being one of the most 'connected' politicians of his age. This was certainly showcased last year after his email marketing efforts generated close to $690 million via email fundraising! read more

 

How To Work Out Which Promotions Will Hit The Spot

Did you know that 58% of people say that receiving discounts and special offers was their top reason for subscribing to emails from businesses? If this doesn’t prove the importance of getting your offers right I’m not quite sure what will. read more

 

3 Quick Ways To Reduce Unsubscribes

You work hard to get people to subscribe to your businesses emails. So when someone indicates that they might be disengaged and/or no longer interested in what you have to say (by clicking on your emails unsubscribe link), you ought to think about whether there are any tactics that you can employ to keep hold of them and encourage them to stay with you. read more

 

Welcome To The Age Of The Social Identity

Five thousand years ago the Minoans used carved ivory seals to mark everything from bundles of documents to the contents of packages. Elaborately carved, the seals provided some confidence that whatever lay within the seal was the genuine article — what it claimed to be. read more

 

Digital-Age Marketing And The Importance Of Big Data

Big data has been a buzzword for some time now, but the volume, velocity, variety and variability of data are so great that marketers are in danger of being overwhelmed. At precisely the moment when real customer understanding seems so within reach, the avalanche of data makes it seem as far away as ever. read more