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UK Startups & Small Businesses Needn't Start With A Domestic Market

Traditional wisdom says that a business should target its closest customers first. A company that does well domestically should consider expanding operations overseas. In the past, when issues of transportation and communication were matters of great expense, this rule of thumb probably made some sense. In the modern global economy it certainly doesn't. read more

 

Find A Customer, Derive A Market

To have a business, you need to package something customers value into some product or service they are willing to buy. To have a profitable business you need to have customers actually buy your product or service. The more paying customers you have, the more profitable your business will be. read more

 

How To Introduce Your Business Correctly

If you've watched me vet investments on TV or attended one of my entrepreneur surgeries, you'll know my first questions are always "Who are you?" and "What do you do?" I ask these two questions for several reasons... read more

 

Need Investment Fast? Have Revenues

One thing new entrepreneurs always seem to need is money. They want money to research, money to develop and money to start up. They want money to hire teams and money to find customers. They want money for production and money for distribution. If you read their business plans, a small investment is all that often seems to stand between them and the foundation of a new financial empire. read more

 

Working Mums Take Business Initiative

Rachael Taplin, managing director of Mums in Control, said, ‘’Our Working Mums’ Day survey shows that mumpreneurs are more in control of their businesses and their lives. read more

 

Doug Richard Tells Us ‘How to Hire the Right People’

People pay lip service to teams all the time. "Our people are our most important asset," is a tired truism. But if hiring a good team is so important, why is there so little practical guidance on how to do it? read more

 

Mind Mapping To Accelerate Brainstorming & Business Planning

Mind mapping is a technique used by businesses worldwide to solve problems more quickly and to make better business and project plans. Understanding how mind mapping can help you, your customers and the members of your team come up with better solutions in less time. read more

 

Start Here! Starting & Growing a Successful Business

Before an entrepreneur invests valuable time and money into a business idea, there are key essential questions they should ask themselves: Have I created something people want? Who is my customer? What sort of market do they make? Can I sustain my competitive advantage? What is the right business model? Can the business make money? read more

 

Fast Growth Marketing for Growing Businesses

Doug digs deep into advanced online marketing tactics: the essential lessons that every entrepreneur needs to understand. Finding fast growth, effective and affordable channels to reach customers is critical to any business; but especially so for growing businesses during a recession. Doug and his team provide expert training on; the secret of pay-per-click success, search engine marketing, expert SEO techniques, the rules of true affiliate marketing campaigns and how to build a business on Twitter. Doug demonstrates how the Internet has leveled the playing-field between your business and your largest competitors and why there has never before been an opportunity like that which exists for today's businesses. read more

 

Understanding Markets & Market Segments Will Make Your Business More Profitable

The market for a product or service is defined by the number of people who have both the need for the product or service and the ability to buy it. Most products meet many needs. Those who purchase Starbucks coffee may buy it because they want a good cup of joe in the morning, but they may also buy it because it comes from a high-end coffee shop amenable to both personal and business meetings. Groups of people who purchase a product because they share a given need define market segments. Understanding the market segments your products and services meet will help you sell to them more effectively. read more