Forget About Devices! Why IT Execs Should Focus On Content


By Todd Barr, CMO at Alfresco, an open source platform for social content management.

If I read one more article about the “consumerisation” of IT, I’m going to get very, very angry.

Yes, the tech titans among us have figured out that employees use their own personal devices to get work done. And yes, enterprises need to keep their data locked down a bit more than the average person’s iPhone. But while we’ve been posturing about security and control, and wondering if “consumerisation” is really a word, we’ve taken our eye off the ball.

IT departments need to optimise their systems and support for...


...content delivery – not devices. Information workers live and die by content. But IT departments still seem worried about hardware. Security and control are usually the primary concern when provisioning devices in the enterprise, but ensuring that employees can access their content – and only their content – is, at best, a very distant second.

Content is the lifeblood of any business in the information economy – indeed, content is usually the very output of the analysis and synthesis of knowledge workers. IT departments across the globe need to do a better job of enabling better, more agile content collaboration across workers, geographies and systems.

Users have unleashed their consumer devices onto the enterprise and they now have to unleash content so that users can be productive and grow the business, while still protecting the corporate IP.

What matters is what is on those devices – what passes through them, and that particular alchemy that we perform every day called ‘knowledge work’. Content always has been, and always will be, king. Devices run on content, not batteries, or bandwidth.

How To Stop Worrying And Learn to Love The Content

It’s admittedly very difficult to move from a device-centric view in the IT department, to... continued on page two >


 1  2 3 4 5 »




AddThis Social Bookmark Button