Back To Basics: The Seven Essential Rules To Online Marketing
< continued from page three
...can help to minimise needless administration and duplication of effort. A good web content management system will update content across all...
...of the different information distribution points. For example I know an entertainment company that updates information about its site online, and that information is also updated across the points of sale, employee intranets, reader boards, and mobile and handheld devices automatically. This ensures message consistency across the board and minimises the amount of outdated information on your site.