Why Your Blog Is Still Your Best Personal Branding Tool

21/09/11

By @elusa, Social Computing Evangelist, IBM

Over the course of the years Hugh MacLeod has always been posting some of the most amazing content available out there on the Internet Blogosphere on various different topics, specially, related to Social Networking. One of the articles that I have enjoyed the most though was one he shared just recently, a couple of weeks back, under the title ““Reclaim Blogging”: Why I’m giving up Twitter and Facebook“, where he is stating, out loud, and very clearly, the main single use case of why blogging still has got a place within today’s Social...

...Web: Your voice... Your blog *still* is your main personal branding tool!

Interestingly enough, plenty of people have been questioning whether, now that we have got Google Plus as well, it makes sense to dump your own blog in favour of your social activities in the various social networking sites. And Plus being the latest one joining the already existing crowded club. A few prominent bloggers have jumped the shark and eventually dumped their blogs and moved the conversations, and further insights, into G+. And a few people have been asking me for a little while now, on whether I’m ready to do that myself and move over to Plus as well … or not. Well, the answer, right now, as we stand, is No.

Yes, it’s true that I have dumped a good number of social software tools out there on the Social Web in favour of G+ itself, or, at least, thanks to it I have reduced my involvement with those social tools quite a bit. But there are two of them that I am not ready, just yet, to kiss good-bye and move them into SNS.

One of them is my Flickr account and the... continued on page two >

 

 

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