Social Networking That's Good For Business: Horsesmouth.co.uk

By Claire West

As companies both small and large fret about the number of hours their employees spend on social networking sites such as Facebook and MySpace, a new site is about to be launched where spending that time online could have significant benefits for businesses, from budding entrepreneurs to large corporations. Horsesmouth.co.uk is the UK's first 'pro-social' networking site. This means that rather than providing a platform for people to exchange pictures, music and gossip, horsesmouth encourages users to share more meaningful knowledge in a more purposeful way by supporting and mentoring each other. This...

...could be on anything within careers, work, family, health or education.

The site is purpose built for e-mentoring with a wide range of unique and relevant features. It is free to use and is for anyone over the age of 16. Importantly the site has very high standards of safety and moderation. The content is professionally moderated and all profiles are approved before posting, as are all weblinks. In order to register in the first place a secure code is send to your mobile which is a deterrent to people who want to use multiple identities or have been previously blocked. Also in contrast to many other social networking sites, horsesmouth users have to leave their looks behind: profiles do not contain personal photographs or real names, but make use of proprietary technology that allows users to embed their user names into a range of images to create personal branding.

Time and response management features allow mentors to manage the number of messages they receive and the amount of time they spend on the site. This is also a great tool for companies who partner with horsesmouth as it allows them to manage, measure... continued on page two >

 

 

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