Raising Your Visibility Factor With Personal Branding
By Lesley Everett
Yes, Personal Branding is no longer an option if you want to stand out form the crowd, however to really maximise your success and career progression today you need to pay attention to your exposure and visibility within your chosen target market as well. Ask yourself:
“Do the people I want to know who I am, really know who I am?”
“Do others have to describe me in great detail to people for them to know who I am”?
“What am I famous for”, or “what should I, would I like to be famous for”?
From the answer to these questions you...
...will know if you are managing your personal PR as well as you should be.
In a crowded marketplace, if you just fit in you’ll not get ahead. You have to stand out and maximise your success potential. You have to be the architect of how you want to be perceived. Statistics show that your chances of promotion are down to 3 major factors:
Doing your job well 10%
Your attitude and behaviour when you do your job 30%
Visibility and exposure 60%
Source Eleri Sampson — The Image Factor
It used to be OK to just do a great job and promotion would be almost guaranteed. Not so in business today — doing a good job is a given. You need to manage your image and your personal brand effectively and then use this personal collateral to gain greater levels of visibility in order to achieve your desired goals.
Think about successful people in your organisation or market — how do they stand out from the crowd? Are they well-known for something specific? You will discover as you think of successful people that you form powerful and clear ideas that spring to mind about their... continued on page two >