"What's Your Big Idea?" Client Led Innovation - How To Change Into A Client Centric Organisation

Daniela Sfameni, Global Head Allianz Global Investors and Nick Marson, Director The Parallel Mind Ltd

The dialogue below is a transscipt of the above presentation which was delivered at the PM Forum's 12th annual global conference which took place in London in September 2007 by Daniela and Nick as a role played conversation.

The PM Forum is a 4,000 strong regionally-based members' association, formed in 1996, dedicated to raising the standards of professional services marketing and to enhancing the credibility of marketers working in professional service firms worldwide....

...www.pmforum.co.uk

Nick and Daniela share their ideas on client led innovation from two different perspectives.

Nick approaches innovation from a leadership point of view and reveals some of the findings of the Cass Business School research he is leading on the link between how leaders think and act on innovation and how innovative their organisations are. Nick has interviewed over 30 senior leaders in the financial and legal markets.

Daniela gives some revealing insights, from her experience of leading a global client led change programme, into the barriers to change and how they can be overcome.


Nick:
It's great to see you again Daniela!

What have you been working on since we met last?

Daniela:
Allianz Global Investors is currently developing its first global client value proposition with the goal to make client led innovation part of our new corporate DNA.

I have been designing an implementation strategy for the change needed for this new strategic business focus.

Nick:
That links in with the research I have been doing with Cass Business School sponsored by The Chartered Insurance Institute into how top leaders in Professional Services firms think about innovation and how they act to achieve it.

Daniela:
What was the key finding from your... continued on page two >

 

 

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