Master Of Your Domain

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...one of the registration sites (I'm using easily.co.uk but there are plenty of others) I'd have to look at .co.uk, .com, .net, .me.uk, .org, .org.uk, .biz, .info, .tv, .mobi, .eu and .cn - just for English-speaking sites. Let's not go to the .za or .fr extensions - we'll be here all day. The English-speaking sites, though, would cost £286.89 for a couple of years (some of them are only available in...

...two-year blocks).

To a small trader like me that's too much to bother with, particularly when I'm looking at guyclapperton as well as Clapperton. To an organisation like the consultancy that rebranded as Monday it should have been a no-brainer, one of those things that go without saying.

Most readers will be somewhere between the two, and deciding where you draw the line isn't easy. Factors to consider, though, would include:

- How much damage to your reputation could someone do by 'borrowing' your name for their website?

- Could someone actually swipe your customers, who might well type in a .co.uk when you're actually a .com and end up on a competitor's site?

- How likely are your competition to do it?

- How easy would it be to clean up any loss of reputation or reliability afterwards..?

The costs, in business terms, aren't colossal if you have any turnover at all to speak of. The cost of neglecting your Internet identity could well be donkeys at dawn yet again...

www.clapperton.co.uk

 

 

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