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Ten Ways To Improve Online Business


22/07/09

With an increasing number of businesses seeing the Internet as a cost-effective and convenient marketing tool, Silverbean, one of the north east’s leading digital marketing agencies, is urging firms in the region to get the most from their online marketing activity.

Neil Robbins, managing director of Newcastle-based Silverbean gives us his top ten tips to improve how you do businesses online.

The Internet is a fantastic marketing channel that every business can benefit from, but like any form of marketing it’s got to be well planned with your target market and end goals in mind. Here are some key considerations for your...

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...online marketing strategy to help you get the results you want for your business:

1) Make sure Google can see you

With around 80% of UK‘s online population using Google to search the internet, your business needs a Search Engine Optimisation strategy to ensure your website gets in front of people looking for the products and services you sell.

2) Start talking to your audience

Make sure your business is in regular communication with your customers using a suitable email marketing strategy to inform them of new products and services. Set up a blog and keep it up to date regularly.

3) Start analysing

Use Google Analytics to review how your website is performing.
By analysing this data you can make subtle changes which can make a real difference to the number of enquiries and sales you make online.

4) Get networking

Networking is a great way to get new business so why not develop a social media and online networking strategy to increase introductions to people looking for the products and services you sell? Join bttradespace.com and wecando.biz to build relationships and win business.

5) Online PR

Include online media in your PR strategy. Distribute your press releases online, contribute to relevant blogs and write... continued on page two >

 

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