5 Tips For Great Online Press Releases

By Adam Parker

1. Release titles should be short and snappy, yet informative, and attract a reader's interest. Remember that most, if not all, recipients will only ever see this element of the release in their email application. Plus Google and other search engines will use the title of release when indexing the release where it is republished. Here is a good example from releases we have sent today

"Gigafone makes mobile advertising easy with Ochre"

From just 7 words and 49 characters (including spaces!) we can establish:

- it relates...

...to Gigafone if this company is known to the recipient;

- it relates to advertising on mobile phones if either of these things interest the recipient;

- it is about a new product, Ochre; and

- its differentiator in the industry is that this will now make doing this easy.

A lot of information in such a short space.

2. Use multimedia to enhance your story. Try to include an image or other accompanying information whenever relevant or appropriate. This will allow the receiver to produce a more attractive piece of content for their readers and also images are often searched for specifically, e.g. via Google Images, which means there are more ways that your story will be found. Make sure though that multimedia files are never sent as attachments, as editors and bloggers do not like to receive content in this way. Instead provide them with direct links to available content hosted on your website or via a distribution company such as RealWire.

3. Use hyperlinks to benefit you and the readers of your news in a number of ways:

- if sites leave these links in and they include links to your website there is the potential for this to... continued on page two >

 

 

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