10 Tips For e-marketing On A Shoestring

Bruce Townsend, marketing manager for ecommerce specialist Actinic (www.actinic.co.uk), offers advice on marketing your web site at low cost.

Online shopping is currently showing 35% year-on-year growth, so the internet is a great place for businesses to beat the economic downturn. With a little research, and by focussing your effort in the right places, you can find and exploit a profitable niche at very little cost, right under the noses of the blue chip corporations.

1. Learn...

...how to optimise for Google

Search engines are the number one source of new web site visitors, and Google has 88% of the market*. Make it a priority to rank well on Google.

2. Research search behaviour in your niche

Find out what phrases searchers use to find the things you are selling. Use Wordtracker to identify those that are widely used, but produce fewer than average search results. Those phrases — with a high ‘KEI index’ — will give the best return.

3. Optimise pages that rank well

In Google’s search box, type the phrase you want to optimise for, followed by a space, then site:www.yoururl. The first page listed from your site will be the easiest to optimise for that phrase.

4. Don’t waste time on meta keywords

No, really. You can fill them in later if you want to, but concentrate first on things that matter. Incorporate keywords in the meta description tag, only because it’s the description of the page that search engines will show their users. Neither tag will make much difference to your rankings.

5. Optimise page elements that count

Work each key phrase naturally into the text of the page you are optimising... continued on page two >

 

 

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