Top 5 Tips To Becoming An Authority Site In Google

By Darren Jamieson, Senior Creative Developer at Just Search - www.justsearch.co.uk

Natural SEO isn't just about editing tags on your website, inserting some well chosen keyphrases and building up links. The most successful websites on the Internet, the ones Google consider authorities in their fields, all have similar things in common. Many of them don't even use conventional SEO practises, yet they rank above seemingly better optimised websites for relevant searches.

So how can your website become an authority site in Google...

...for your field?
1. Content

You've probably heard the phrase 'Content is King' before? The content of a website is the single biggest factor for any SEO success; after all, it's your content that gets you ranked. Your website should have good quality, well written content on every page. Be careful though, that doesn't mean you should keyword stuff your pages. You should be writing content for users to read, not for search engines to index. Make your content intelligent and interesting, as opposed to being unreadable due to some misguided belief that forcing keywords where they don't belong will help your SEO.

2. Site saturation

Look at your competitors' websites - the ones that are more successful than yours. How many pages do they have indexed by Google? The chances are it's a lot, probably in the tens of thousands and above. Site saturation is an important authority factor and adding more pages to your website should be your top priority.

3. Industry News

To become an authority site in Google you should be offering industry news for your sector. If someone wants to find out anything about your field, whatever it may be,... continued on page two >

 

 

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