The Benefits Of Corporate Blogging
By Stephen Davies
As in all PR campaigns there has to be a strategic reason for deploying the tools and tactics one might use. And from a corporate point of view blogging is no different. To assist you in making a decision to introduce a corporate blog here are the main benefits of running one.
1. Thought Leadership
It’s no surprise that as people continually write and add opinion to a specific industry, sector or topic they become recognised as experts within their chosen field. Blogs provide the platform for staff to show their...
...expertise, knowledge and passions to a global audience which can often result in them being positioned as authoritative figures on the subject.
Staff members are generally the best advocates for a company and some businesses fail to recognise that the wealth of knowledge these people possess can be used to enhance the reputation of the business itself.
2. Gain Feedback
Blogs are generally a two-way process which means that people can add their views, opinions and advice to whatever you’ve written. When used strategically blogs can act as an invaluable feedback mechanism to engage your key audiences and stakeholders. Blogs help form and establish relationships.
3. Stakeholder Relationships
Unlike websites which are much more static in nature, blogs require no technical skills to update which means content can be added in a short period of time by almost anyone. This ease of use makes it easy for employees to regularly add content in the form of words, images, audio and video making a compelling and useful experience for your customers, publics, employees, partners etc.
4. Media Relations
Before the Web only the large media companies had the ability to reach a lot of people at the same time. They... continued on page two >