Search Engines Are The First Port Of Call In Crisis

By Claire West

Whilst the UK and Worldwide banking system is in crisis and their reputation in tatters, the degree to which this is so could have been mitigated by the banks using the Internet to greater effect to keep savers and the general public better informed.

According to Paul Mead, Managing Director of VCCP Search few of the banks and associated financial institutions have managed to use Search to reassure investors and depositors as to the safety of their money. Most, he claims, have failed to use the internet to...

...put across their line of reasoning, preferring to pretend that the greatest communication platform of the last fifty years, or arguably ever, is a peripheral one or even non-existent.

Analysis carried out by online reputation management specialists VCCP Search into the online presence of banks showed:

- Sell! Sell! Sell! UK banks stick their heads in the sand over the banking crisis and focus on selling more loans and financial products to their customers.

- Analysis of the UK's top banks showed little or no communication with concerned customers or share holders on the day the FTSE crashed a further 10% - with banking stocks worst hit

- Consumers reading about the financial meltdown turn to Google for reassurance and more information about their money and their bank. They find advice sorely lacking. VCCP Search finds an almost total communications failure by the UKs leading banks

- Of the top 10 retail banks in the UK only one has any direct reference to the global banking crisis on their home page. First Direct is the ONLY bank to mention mentions the word 'credit crunch' and talk about what it means for First... continued on page two >

 

 

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