The Demand For Mobile Computing
Ben Weiner, CEO, Conjungo
It is practically a given that most organisations regardless of size or number of employees now have systems in place that allow unparalleled levels of communications (compared to even 10 years ago). All of this capability can be delivered via one device — the mobile phone or as they are referred to these days as ‘Smart Phones’.
It wasn’t that long ago that personnel had a PC (hopefully with inbuilt modem) and a mobile phone (hopefully with the ability to take into account and work on networks outside of the UK). These days, one device will do...
The applications available for such devices is huge — the choice is massive and covers everything from email, call centre, customer service, marketing, e-commerce, and IT. In fact most generic applications available on a network or via ‘The Cloud’ can be accessed by Smart Phone apps.
Forrester, the analyst company estimates that the revenue from paid apps on smart phones and tablets was $1.7 billion (£1.05 billion) worldwide in 2010, the proliferation of "intelligence anywhere" apps will result in a compound annual growth rate of 82 percent through to 2015. (Report: "Mobile App Internet Recasts The Software And Services Landscape")
While this report may be from late 2011, the FT also concurs by quoting Forrester recently. The report goes on to state the availability of applications on Smart Phones and Tables is set to accelerate, so much so, that larger organisations will soon consider employing a ‘Chief Mobility Officer’.
So why the proliferation of this new technology? Naturally, there are generally two distinct markets, B2C and B2B. However, there is to a large extent an overlap. Most people use email for both personal and business purposes, likewise sat nav technology, and so no longer do we always need to separate... continued on page two >