Save Resources with Data Protection House

20/12/2010

By Max Clarke

The uses of automated dialler systems are becoming increasingly risky for the marketing industry. With the penalty extended to £2 million for failure to comply with guidelines, Data Protection House offers companies an alternative suppression file to avoid upsetting the authorities.

According to the Civil Society website, data cleansing is necessary for organisations running marketing campaigns because the costs of failing to cleanse is far lower than the expenses associated with wastage and returns from bad information.

Whilst it is a legal requirement for companies to register with the Telephone Preference Service, companies are avoiding doing so due to inflated...

...fees. This means that some call centres are ringing customers whilst they’re fully aware have asked not to be contacted. This is unnecessary as Data Protection House and their comprehensive data is easily accessible.

Data Protection House has reported that many companies admit lack of legislation due to the high costs. For those who avoid the law, Data Protection House is part of the solution and a step closer to pursuing telesales leads in a correct manner.

Customers who pay to be registered on a ‘Do Not Call’ list are more aware of the industry rules and regulations and are therefore more prone to reporting offenders. This allows for an impartial conduct of business, making it easier for both the industry and consumers to avoid unwelcome calls.

Data Protection House works in conduit with its sister company, CPR Global. 250,000 customers have registered with the service due to experiences of harassment by marketing companies. This indicates that those registered with CPR Global have made a particular effort for the calls to stop, which means that they aren’t interested in canvassed products.

The suppression file is information that has been gathered by CPR... continued on page two >

Rate

Bookmark

Advertisement

Advertisement