Green Technology Adoption Driven By Cost Savings Not Environmental Concern
Peter Silcock, market development manager, Epson UK, highlights that IT decision makers do want greener workplaces but costs remain the overriding motivation for implementing change
Determining the reality behind small business’ decisions to invest in green technologies is something that we at Epson are committed to understanding. We wanted to uncover the attitudes and motivations of those making decisions about IT and technology and determine what their desires and key drivers were for environmental change. To do this, we surveyed 1,000 IT decision makers from small businesses across a variety of industry sectors in the UK - including those in...
...manufacturing, financial services, retail and hospitality.
Our research shows that the intention to be more environmentally friendly exists - 84 per cent said they would like their business to be greener; however limitations such as cost, stated by over half the respondents (54 per cent), and lack of understanding, stated by a third (30 per cent), has held small businesses back from making the move to become greener.
What’s holding us back?
Despite government and business commitments to environmental initiatives increasing in recent times, there has been understandable concern that today’s tough climate could make the environment a casualty of the economic downturn.
Although the desire to become greener exists, when faced with the reality, other factors come into play. Over half (52 per cent) of those we surveyed admitted that cost implications have held them back from making green decisions for their businesses in the past, although lack of knowledge comes a close second with almost a third (30 per cent) admitting that they had put off investing in green because they were not sure how to become greener. Surprisingly, 27 per cent of respondents said that making ‘green decisions’ had not entered the business decision-making process... continued on page two >