Smarter PR For Smarter Results

22/07/2010

By Paris Welton, Connected PR

The past twelve months have been challenging for all industries with PR and marketing as no exception. With budgets squeezed across the board it is no longer survival of the fittest, it is survival of the smartest. But what constitutes "smart" and how can this apply to a PR agency? It has to be a given that for a PR agency to survive they must be able to produce measureable, meaningful results across a number of different mediums. They also need to give excellent customer service, both with clients and journalists, producing crisp, clear and...

...newsworthy stories, responding quickly to requests and transparent reporting back to the client.

So, lets presume that the basics are all present and correct within an agency, results are solid, processes are streamlined and staff are motivated and dedicated. What other areas of the business can you improve to get the competitive edge? Connected PR, a global PR company set up by sisters Jodie and Paris Welton say that this can be done by addressing traditional boundaries created by how and where you work. Only a few days ago Seth Godin asked if the office is dead, Workwise organize national 'work from home days' and according to research by the TUC nearly 3.5 million people already work from home. That's an increase of 600,000 since 1997. Flexible or 'nomadic' styles of working are second nature to Connected PR who has based their entire business model on working with no boundaries. Paris Welton, co-founder Connected PR says, "There are huge advantages to working nomadically, on a business finance side we do not have the huge fixed overheads of offices and can maneuver quickly to service a programme with changing budgets. From a management perspective,... continued on page two >

 

 

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