Upwardly Mobile: Why Your Web Strategy Needs To Think Mobile

08/02/2010

By Anne Thomas, Co-founder & Chief Operating Officer, Wapple

For the last ten years I have heard someone, somewhere say 'this is the year for mobile'. It's become a standing joke in our industry - from SMS to WAP - it seems everything has been tried and failed. Well, now it's my turn - and at the risk of being laughed at, I am going to tell you 'this is the year for mobile!'

[u]Here's why[u]:

Over the past few years, consumers have embraced - at remarkable speed - new digital devices and service models to have immediate access to personal...

...and business information, stay in touch with their social networks and make their lives more efficient and fun. Most recently, they have gobbled up a variety of mobile and smart phones such as Apple's iPhone and services like Facebook and Twitter. People today are used to talking to or texting someone half way around the world; they are taking pictures and videos while walking down the street, as well as conducting mobile banking and retail transactions.

Consumers are downloading games and music, tracking where they are on a global positioning system and watching movies or live television on-demand by using one mobile device.

The rapid pace of consumer adoption of new digital convergence models has given consumers around the world the power to demand what they want, when they want it, and how they expect to get it. As a result, this power has put added pressure on telecommunications and media companies, as well as consumer electronics manufacturers, to deliver the goods according to consumers' perception of value and trust.

From email to music, from maps to social media - and a myriad of applications, all interfacing into your favourite online services, the mobile internet lies at the... continued on page two >

 

 

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