Top Tips For Devising Your 2010 Digital Marketing Strategy

08/01/10

By Guy Weston, Digital Marketing Manager at award winning digital agency Coolpink

For many businesses, this year is all about survival. In these challenging economic times, it is even more crucial to make every penny of your marketing spend count. A well devised digital marketing strategy can help to achieve this. Here you'll find our top tips on how your business can open the doorway to digital and take full advantage of the benefits online has to offer.....

1. Don't be afraid of taking your business online. There may be...

...many reasons why you may want to wait or not do it at all but the fact remains if you want to connect with your consumers then you have no choice but to embrace it.

2. Whether or not you're thinking of doing this in house or appointing an agency, make sure you get the right people and skills in place. It's no good appointing your IT manager to run a web project if they've no experience of online marketing and communications. You need to have digital marketers on hand with the right experience of delivering, implementing and optimising digital campaigns.

3. Find the channels that provide the highest return on investment for your business. There are many digital channels that you can employ to cut your cost per acquisition and increase your revenue and thus your profitability.

4. Simply rolling out your in-store POS onto the web is unlikely to be the best strategy to reach online audiences. In the battle for attention online, creativity in terms of design, message, media planning, delivery and execution pays big dividends. The online audience thrives on the new, the innovative and the ´inspired´. Success stems from the strategy behind the design and on-going analytics with which to measure and continuously improve... continued on page two >

 

 

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