Why You Need A Facebook Fanpage

06/01/2010

By Sherrilynne Starkie

So you've set up your Facebook Fanpage and are running adverts to help attract fans. Soon you'll have a whole community queuing up to buy your products and services. Setting up a Fanpage couldn't be easier, and becoming a fan is almost effortless...one simple click of a mouse and voila!...instant fan. The sales will be rolling in, right? Erm...not really! You see attracting a fan to your page is like nodding to a stranger across a crowded room. You have acknowledged the existence of each other, but there is no real relationship,...

...yet. This is just the beginning.

Just as with any successful relationship you will need to build a friendship with your fans and gain their trust over time. You do this by bringing value from the very first communication and to this you need to understand who your fans are, why they have become your fan and what kind of information and content is relevant to them.

Remember that Facebook is a social network, so be social. Broadcasting one commercial message after another is a big turn off. So if you are in the business of selling shoes, don't post pictures of shoes and price lists. That's what your website is for. Instead, give your staff a couple of Flip cameras and have them shoot video of the team having fun a work. Or ask your fans to share their own photos of themselves dressed to nines and out and about.

If you're already doing a lot of PR and marketing, your Facebook Fanpage could serve as a central repository for everything you do. So any media coverage you achieve can be posted, newsletter content, blog stories all go on the Fanpage. Then... continued on page two >

 

 

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