Digital Britain Sends A Clear Warning Shot To Web 2.0 Community: Lean, Fast Loading, Simple Web Tools Still King

17/06/09

-A web 2.0 provider's viewpoint on today's report-

The much-awaited Digital Britain report was released yesterday, with a few underlying issues drawing attention. Primarily, the report has attracted criticism about whether the universal goal of achieving 2mps is fast enough for average broadband speeds to homes and businesses across Britain. Secondarily the report has fuelled concern over whether improving landline broadband, or mobile internet connectivity, should be the main focus.

Doodle, the web 2.0 startup and easy online scheduling tool, has provided the following...

...comments which may be used in anything you are preparing about Digital Britain:

Michael Naef, founder and CEO at Doodle.com said: "The Digital Britain report is sending a clean signal to the web 2.0 world - if only 2mpbs speeds can be counted on in the UK, websites need to be extremely lean, fast loading and kept very simplistic to ensure universal access. If web 2.0 providers want people located everywhere, including rural areas, to connect to their tools using both computers and mobiles, lean sites are paramount."

"The tools that the web 2.0 community offer to the general public, usually for free, enable people to get things done more quickly, such as our focus on efficient scheduling of users' work and home lives. It won't be until the government backs faster next-generation tools infrastructure that we can start to see further complexities come into web 2.0 tools. Simple is still king -- and this is why the age-old motto 'keep it simple, stupid' still works for us at Doodle.com."

 

 

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