Companies Need To Embrace Social Media If They Are To Survive

27/05/09

Trends in social media as predicted from the longest established moderation company, Chat Moderators

Social media is becoming a common practice for marketers and organisations wanting to reach large audiences with relatively little financial impact. Social media, or social networking, is a popular and creative method of encouraging users to interact and engage with a brand, or product by allowing discussion, picture sharing and now even video sharing.

Rob Marcus, director of social networking moderation company, Chat Moderators states that it has been around for much longer than most people think. Marcus explains, "Although social media has been propelled into the...

...spotlight in the last three years, users have been communicating online for much longer. It was whilst I was working as a marketing manager ten years ago, that I realised that this online interaction was sparking a valuable new opportunity for brands.

"Although chat rooms had been around for some time, brands had gradually begun trialling user generated content (UGC) on sections of their own websites. However, the nature of the dialogue on these networks was far more frank, honest and direct than traditional means of communication and I soon realised the potential brand damage these companies could be leaving themselves open to if they didn't judge contributions. I founded Chat Moderators in 2000 to help manage potentially damaging UGC."

One of Chat Moderators first clients was Friends Reunited, one of the first social networking sites to operate on such a large scale in Britain. Chat Moderators has been continuously working with the social networking site since 2001. Other key organisations that have harnessed the powers of social media with help from Chat Moderators include Panasonic, The Blue Cross, Glaxo Smith Kline, Orange, Sony and Vodafone.

During the last eight years, Rob Marcus has seen a... continued on page two >

 

 

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