The Power Of Social Media

2009 has seen the power of social media reach an all-time high with many of us dedicating our precious time daily to blogs, chat forums and popular social networking sites such as Facebook and Twitter. Rob Marcus, director at social networking moderation company, Chat Moderators believes that social media is a great and powerful marketing tool, but also believes that with great power comes great responsibility...

As the popularity of social networking, blogging and web chat continues to rise, it is no...

...secret that those brands who fail to embrace such concepts will find themselves lagging behind competitors and possibly losing out altogether on what is an extremely powerful method of customer engagement and communication. Although there are possible risks for any business involved with a social networking initiative, the rewards and positive impact on brand identity can be substantial. Social media allows businesses to connect with audiences in new ways and unlike some traditional marketing tactics, paves the way for an interactive two-way conversation.

Marcus comments "Brands are beginning to understand the potential of social media in cementing ongoing relationships with their key target audiences. Interestingly, it is not just commercial brands that have been getting in on the act; from Barack Obama to the Labour government a wide spectrum of organisations have begun to harness and build on the effects that social media can have on their marketing campaigns."


Jumping on the bandwagon

In particular, Barack Obama's presidential campaign now has presence on no fewer than 16 social media sites including Twitter, Facebook and YouTube. Not only is Obama able to reach the general public on these popular social networks, he is also connected with specific... continued on page two >

 

 

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