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Holy Grail Of Online Marketing - Fresh, Relevant Content

Quality content can establish your brand as a trusted source of information and position you as a thought leader for your industry. read more

Content — The Gift That Keeps On Giving

Nearly four years ago we published an article entitled: What is a Sales Strategy? read more

Engaging Content For Business Owners

If you have a website or blog then in today’s online world you are a publisher and to succeed online you need to behave like a publisher rather than a marketer. read more

If Google Thinks Content Is King – Then It Is!

If you want your business to be found online then you need to be at the top of the search engine results pages (SERPS). To achieve this, your website or blog needs to have; relevant, fresh, quality content. read more

Is Your Business Really Putting The Customer First?

Small businesses may believe they are building great customer relations, but a failure to capture market share may reveal that a much more fundamental connection is needed. read more

Understand The Power Of ‘Success Cycles’ In Order To Succeed In Business

Every business, career, product and market operates as a series of cycles that build with increasing success and eventually end to be replaced by the next. The same is true of personal life — marriages, relationships and friendships also follow this pattern. Recognising how to take advantage of this simple truth can give anyone the power to succeed in both business and at home. Failing to do so can have the opposite effect. read more

3 Reasons Why Following Fergie Will Get You Fired

David Moyes’ appointment as the new manager of Manchester United has probably left him feeling a number of things. Excited, bursting with ideas and probably more than a little scared. However, if he wants to succeed he’ll need to remember this universal fact: if you emulate Alex Ferguson’s leadership style where you work you will probably get fired — and quite rightly so. The confrontational, alpha male, bullying style is simply not a recipe for success in modern business. read more

Brand: The Value & The Cost

Many businesses often overlook the true value of their brand and the importance of protecting that brand to avoid competitors trading off of their products or services. With the brand recognition of the McDonald’s arches exceeding that of the Christian cross, specialist intellectual property solicitors at Stephens Scown have been highlighting an increasing trend of registering trade marks in order to create a government endorsed monopoly that can last forever. read more

The Economic Recovery?

It’s more of a trickle than a gush. It does appear that the UK economy is on the mend, however. But be warned, even as the ink dries on the computer monitor on which this article is being written, two pieces of news break that change the picture. There is news on UK jobs, unemployment and wages. And there is the latest Bank of England inflation report. read more

Japan’s Miracle Cure Has Been Tried Before In Britain – And It Worked

Here is your starter for ten points. Who was Chancellor of the Exchequer when the UK re-entered the gold standard? Bzzzz. Yes, that’s right, it was Winston Churchill. Now for your next question, who was chancellor in the 1930s, and adopted economic policies not dissimilar from those being applied in Japan today, and with very impressive results? read more