Business Advice
Subscribe to our Business Guidance Feed 
Internet Marketing Exhibition & Conference
The Hit Me! Internet Marketing Exhibition & Conference taking place at Old Billingsgate, London, on 8th September 2010 is aimed at small-to-medium size businesses that want to understand how they can get their business to ‘punch its weight online’. read more
Online Video - Content That Gets You Noticed
Having video on your website will increase your search traffic – as Google paid $1.65 billion for Youtube it is hardly surprising that sites with video rank well in the SERPS (Search Engine Results Pages) read more
New ‘Sales and Marketing Workshop’
Freshbusinessthinking.com has teamed up with Sales and Marketing experts Mike Southon and Chris West - ‘The Beermat Entrepreneurs’ to produce a high impact one-day ‘Sales and Marketing Workshop’ read more
The Importance Of Consistent Brand Communication In Mobile
Mobile marketing has been rightly championed as an effective means to raise a brand’s profile and create dialogue between brands and people. read more
Does Your Customer Retention Strategy Have A Promise?
One of the first lessons anyone involved with sales and marketing is ever taught is the four 'Ps' of price, product, place and promotion. Getting the right combination of these is the formula for successful customer acquisition. But in the case of customer retention it is the fifth and most commonly ignored 'P' that is by far the most important - keeping your promise. read more
How To Look 'Right' For Your Job Interview
In a recent web poll conducted by [b]PCS Executive, the UK’s leading career management consultancy,[/b] appearance and dress was rated as the least important factor in a successful interview, gaining only 7% of votes. Results were collated from over 3000 mid to senior level job seekers. read more
How Agile Is Your Organization?
To help senior ICT (Information and Communications Technology) managers and finance and procurement professionals effectively navigate 2010 Azzurri Communications, the UK’s leading managed communications service provider has teamed up with Business Voice (the CBI’s magazine) to produce a free downloadable business guide. read more
Crisis Marketing: Should Brands Say Sorry When They Get It Wrong?
A brand is more than the public face of an organisation; it’s what we think about it and what we tell our friends. A brand, and its strength, is purely and simply the sum-total of every customer experience served-up. And a brand is a phenomenally hard thing to restore if it’s been destroyed. If we think about a brand-name as a personal friend, then we can ask ourselves whether we would like that friend to say sorry when they let us down. Of course we would, and so the brand should think the same. read more
How Can Businesses Benefit From Desktop Virtualisation?
With Gartner predicting that the desktop virtualisation market will continue to grow in 2010 and become one of the top 10 technologies, it is now safe to say that virtualisation has reached mainstream adoption. Desktop virtualisation allows users to access applications or complete desktops as a service in the enterprise or over the internet. read more
Software Testing
Managing director and co-founder of IT asset management specialist Certero, John Lunt, discusses in this article the importance of software testing, the possible pitfalls and challenges of outsourcing, and how to conduct it in-house. read more
