The Power Of Animated Videos For Businesses
By Detlev Weise, CEO simpleshow
The rise of an “always on, always connected” way of living has meant that we no longer process information the way we used to. Coupled with this, people have grown increasingly time poor. These days, information needs to be delivered in short, simple bursts, if it is to make any sort of impact.
Bite-sized video content that can be easily processed and instantly shared is becoming an increasingly popular way for businesses to disseminate important information internally or drive people to their website. Microsoft suggests that by simply having a video embedded into a landing page, a website is 500 per cent more likely to retain visitors, making video an essential tool for any 21st century business.
While video gives businesses the freedom to be creative with content and format, we all know that creating one can be a huge hassle. Whether to educate customers or employees about a new product or service, or attract more visitors to a website, businesses are likely to experience the same budget, production and ROI challenges.
Filming a piece to camera or using actors can be costly and difficult to guarantee the overall production values, so many companies are turning to animation to tell a story. Stop-motion animation, made popular by Aardman is one way but the use of 3D characters is probably not suitable if faced with budget constraints.
For this reason, other stop motion methods that cost far less to produce are beginning to make an impact. Paper cut out videos (or those that use hands on a whiteboard to physically manipulate images) is becoming a popular way to engage website visitors making them stay longer on the site, or increasing conversions by explaining a concept or service in a way that people want to watch. Video with hands are also a simple way of using visual metaphors which can be very powerful in making the viewer remember something which is useful if you’re looking to explain a complex topic. By engaging with a team of expert artists and scriptwriters, businesses can condense a topic into three engaging minutes concisely and cost-effectively.
Whether used on a company homepage to describe what it does, or shared among sales staff to educate them about a new product, using simple animated videos can really build a brand from the outset. It can help improve the overall browsing experience and stickiness of a website and if tagged appropriately can improve the organic search rankings of a website. Through video, businesses can also share a message or story to a wide audience as it provides viewers with the means to pass on your message to others easily.
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