Online PR |
Issue #630 April 2009
in association with
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Welcome Friend,
Lets face it most of us have a million and one things to do at the moment
and they all needed to be done yesterday. The impact of the recession
has lead some to state that "flat is the new growth" with businesses
having to run faster just to stand still. In such a climate time is the most
valuable resource we all have.
So following on from last months "Top 5s" this month's newsletter includes
a quick start Online PR 101 guide to try and save you as much time as
possible.
Yours,
Adam Parker | Chief Executive, RealWire |
In This Issue
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List of Advertisers
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Advertisement
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Latest Business News
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Latest TV
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Come Dine With Me - Why PR Is Like A Dinner Party
16/04/09
By Adam Parker
The recent popularity of shows such as Come Dine with Me, along with the recessionary drive to save money, has lead to a renaissance in the art of the dinner party. With my tongue only slightly in cheek it has often struck me that Online Public Relations is a lot like a dinner party. At RealWire we think good PR is governed by four main principles - permission, relevance, content and influence. So how do these apply to the art of the dinner party?
Permission
First of all you have to be either be invited to someone else's party or host one of your own. In...
read full article > |
Online Media v Traditional Media
16/04/09
By Adam Parker
A quick ready reckoner of some of the key characteristics of the online media compared to so called "traditional media" i.e. newspapers, radio, TV.
Accessibility
Traditional - Difficult. You have to visit the newsagent or have access to a TV (iPlayer doesn't count because that's online).
Online - Easy. At your desk, on your mobile phone, via web pages or RSS subscription.
Number of outlets
Traditional - Small. Influential, but highly competitive, news market. Not many publications/channels due to setup costs being so high.
Online - Large. Low setup costs create a vast array of relevant niche providers to a global audience.
read full article > |
Advertisement
Come to Hit Me! - An Introduction to Internet Marketing and leave with practical and specific tactics and strategies that you can apply directly to your company.
Results are what matter in today's difficult times and Internet Marketing allows you to 'Punch above your weight' because of the comparative low cost when compared to traditional marketing.
This one-day event is also eligible for government funding for most businesses - find out if you qualify
Call Francesca today on 0845 5000 329 |
Online PR 101 - A Quick Start Guide - Part 1
16/04/09
By Adam Parker
For those of you who have read and acted on my articles in the past you aren't likely to find much new here. But for those of you who are looking for a quick "how to" guide to get you up and running in the Online Media world this just might do the trick.
Of course you could use a service like RealWire's to help you start to gain some of the benefits quicker but for those of you who need to conserve that other vital resource, cash, everything in this two part guide is free.
Listen/monitoring
Your objective should be to identify relevant communities and influencers, understand their...
read full article > |
Advertisement
When people are looking for a company to provide them with a product or service they are increasingly turning to the Internet to find it. The most popular method of finding products or services on the Internet is through a Search Engine.
Make sure that when your product or service is typed into the likes of Google, it is you, not your competitors that are found!
Meet, learn from and network with Internet Marketing experts and get hands on in our intimate workshops to ensure your business harnesses the power of the Internet for 2009 and going forward.
Hit Me! An Introduction To Internet Marketing, June 2nd at Kempton Park - Places are limited, call Francesca on 0845 5000 329 to book or enquire. |
Online PR 101 - A Quick Start Guide - Part 2
16/04/09
By Adam Parker
Read Online PR 101 - a quick start guide - Part 1
Online media relations
Having established who is interested in you or topics related to you then your next objective is to engage these relevant communities and influencers online in a two way dialogue.
This is a six step process:
1. Assess influence
Having established who is interested in you or topics related to you then use tools such as the following to assess the potential influence of these sites or individuals:
- Technorati - a higher authority score implies more influence.
- Alexa www.alexa.com - the lower the rank the...
read full article > |
Advertisement
There is a common misconception amongst many people with regards to Web Sites and it is that as soon as you have a web presence people will start visiting your site, and therefore it will attract new business. This is not true.
A Web Site is like anything else, for people to look at it they've got to know it's there first. There are many ways in which to let people know about your Web Site.
To maximise the ROI from your website you must get to grips with:
- Search Engine Optimisation
- Email Marketing
- Online PR
- Social Media
We have pulled together the Industries experts for this one day event . Get hands on, practical information and tips from these Internet Marketing Pioneers - Hit Me! An Introduction To Internet Marketing, June 2nd at Kempton Park
Places are limited - Call Francesca on 0845 5000 329 to book or enquire. |
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