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Fresh Business Thinking

Online PR

Issue #540 January 2009



Welcome Friend,

Adam Parker Why should you engage with the online media? A question I get asked a lot.

Well first off this month a video that explains how the online media influences in just three minutes!

Followed by details of the readership of these online media, how Online PR is the new Search Engine Optimisation and how your website statistics are fundamental to your Online PR strategy.

Those last two might sound surprising - well read on!


Yours,

Adam Parker | Chief Executive, RealWire



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In This Issue

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Latest Business News

Latest TV

Don't Ignore Online PR - Adam Parker
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Duration: 00:06:46
Don't Ignore Online PR - Adam Parker
Online PR is always accessible - 24/7 365 days a year, forever. But if your articles are not there...





The Online Media Explained

By Adam Parker

I am often asked how does the online media work? In fact by the time you read this I will have presented on that very topic just yesterday (Wednesday 21st January 2009) at the Fresh Business Thinking "Hit Me! An Introduction to Internet Marketing" event. Well now I have the answer.

At RealWire we spent the last few months of 2008 putting together an animation that explains how the online media can help you to gain influence for your stories.

These newsletter articles are usually around 400 words, but rather than publish the script for a change I would recommend you spend three minutes watching the video instead. It might just...

read full article >







Providers Of Content In The Online Media World

By Adam Parker

The online media has five main providers of content, these are:

Editorial News Sites

These are the nearest equivalent to the traditional print media. A journalist will review your story and choose to write (or not to write) about the information that you have provided. The difference is that the numbers of readers online is significantly greater than offline - for example;

Total Telecom Magazine - 18,200 readers per month

Total Telecom Online - 105,000 unique users per month

A 577% difference!

Guardian Newspaper - 360,415 circulation (1,121,000 readership)

Guardian Online - 19,519,923 unique users per month and the 25th most visited...

read full article >







Online PR - Search Engine Optimisation Plus?

By Adam Parker

There is an old "joke" about the difference between advertising and PR. An advertiser and a PR both want to ask someone out. The advertiser goes straight up to the person and says "I'm great you should go out with me!" The PR gets other people to talk about them so that the person comes up to them and says "I've heard you're great. Please go out with me!"

How does this apply to Search Engine Optimisation (SEO) you ask? Well a traditional approach to SEO focuses on trying to get your company's website a high organic search ranking in Google and other search engines. Preferably page one or...

read full article >







Monitoring And Measuring Your Influence In The Online World

By Adam Parker

One of the great things about the Online Media World is that nearly everything you want to monitor or measure is there to be found.

In the "real" world it is almost impossible to know what people are saying about you to their friends or colleagues in the pub or round the water cooler.

Online there is a vast array of tools which allow you to track what people are saying about you. I covered a number of these in last month's newsletter (Key Tools To Aid Your Business's Online Communication) including RSS, social bookmarking and Twitter. But one of the less obvious PR tools in...

read full article >







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